Ad Campaign for KoolAid Liquid
Water is boring.
The idea for this campaign was to show (in a fun, KoolAid way) metaphorically how KoolAid liquid doesn't just add some taste, it punishes your water for being so bland with an onslaught and torrential outpouring of flavor warriors. Take that, water.
Illustration done in ink and colored digitally. Hand-rendered type.
*See if you can spot the KoolAid man in each ad!*
Copy: The end of the world has come for tasteless water. Fight for flavor.
